How to Use Twitter to Grow Your Construction Company ...

Twitter is currently one of the most talked about social media tools. It provides a platform for individuals and businesses to connect with each other.

Twitter allows you to post updates (referred to as Tweets) as often as you want (and limited to 140 characters). When you follow other people on Twitter, you see their tweets and vice versa.

By creating and sharing content and also engaging in conversations construction companies can increase brand awareness, establish long-term relationships or even win news clients.

This article reveals how you can use Twitter to grow your construction business.

1.) Sharing information
Twitter allows you to share links to articles and videos and you can take advantage of this publishing platform to distribute relevant news about your business.

A construction business can use Twitter to share industry knowledge by promoting its newsletter, website or other related reading materials. This positions the company as an authority in the construction industry, while increasing traffic to its website.

The power of Twitter as a potent marketing tool lies in its ability to push a message across various networks in a matter of seconds. You just need to know what your target audience is looking for, and interested in, so that followers will want to share your messages and refer your business to other people.

2.) Increasing brand awareness
Twitter is a great marketing tool as it can push your message to thousands of people at the click of a button.

If you are launching a new product or raising awareness of an existing product, you should consider sharing the news on Twitter. Your followers ? most of whom are interested in building and construction ? may share the campaign on their profiles and before your know it, your campaign becomes viral ? spreads like a virus!

However, you should be very careful not to over-promote your business because your followers may frown at self-promotional tweets. Try and find the right balance between sharing your content and other relevant articles or news.

3.) Networking
Twitter offers a huge networking potential through which you can make more people aware of your business ? leading to future benefits such as sales, recommendations or testimonials.

4.) Monitoring brand mentions
Twitter provides a great opportunity to listen to what others are saying about your business or that of your competitors. Through online conversations, you get to learn how people think about your products and services.

In other words, Twitter offers you free feedback! Search tools are available to keep track of brand mentions and you should use this feedback to improve your company?s online reputation.

Since Twitter is a public platform, you should respond to complaints in a careful manner to avoid tarnishing your online reputation. Always remember that everything you say on Twitter can build or break your brand.

>> In the meantime we invite you to follow us on Twitter.

Source: http://www.constructionkenya.com/2248/how-to-use-twitter-to-grow-your-construction-company/

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