Every Internet marketer knows the value of having an email list, which is why it?s crucial that you take it seriously if you want to grow your online business. In this article we shall be discussing a few simple yet effective tips to increase your subscriber count.
The best and simplest way for a person to grow his e-mail list is to make it as easy as possible for people to sign up for it. It might sound too easy but the easier it is for people to fill out your form, the more people will sign up for it. There are lots of new IMers who think that the more information they get to begin with the better able they will be to market to their opt-ins. That is not actually true. The simple truth is that all you need to add people to your list is their e-mail address?even their names can be superfluous in the beginning. However, since it always pays to personalize your emails, the only information that you should ask from your prospect would be their first name and their email address. That?s it. Anything more than that can be obtained once they get on your list. After all, there is plenty of time after a person has subscribed to survey for their information. List builders should provide new subscribers with a link to their privacy policies so that they won?t have questions about it later on. So as you see it?s really not necessary to ask for their phone number or postal address, unless you are going to ship out something when they subscribe. The reason all you really need is names and e-mail addresses in the beginning is that your thank you gifts to new subscribers will most likely be downloadable products or copies of your newsletter. If you create a squeeze page to get opt-in information and to build your list you will want to make sure that the page converts nicely. That?s right; you have to take into consideration all the elements that will make it easier for your prospects to turn into subscribers. One good way to do this is to add testimonials on your squeeze page. The main goal of these testimonials is to help your prospects feel better about giving you their information. Don?t take this step lightly because eventually, what really matters is how effectively you?re converting your visitors to subscribers. You could even take one more step and put up audio testimonial files from current subscribers to your list to put potential subscribers even more at ease. When you look around at other squeeze pages, you hardly see many of them putting in the effort. This means that you have a better opportunity to get more subscribers than your competitors. If you want your squeeze page to perform well then you need to be creative. Think about all of the things that will make your potential subscribers feel more comfortable. Make a list of all those things that can help you boost the response of your squeeze page, things like graphics, a strong copy, etc.
Putting subscription boxes on your social media pages will help carry you further than your competitors. These sites are a valuable resource and should absolutely be leveraged for list building purposes. For example, you can easily put an opt-in form on your Facebook page and encourage your friends to sign up. There are many more ways you can take advantage of social media as far as list building is concerned. It is as easy as building profiles on all of the relevant networks and including subscription forms on your profiles.
The truth is that increasing your number of subscribers is easy if you know what you?re doing. The tips in this article are great for helping you raise your opt-in rate.
The Spa King
Source: http://article-heaven.us/2011/10/11/3-simple-list-building-tips-for-your-online-business/
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